The Book’s History
Can we predict the future? The answer is usually ‘no’. But if you’re in marketing, running your own business or thinking of starting a business, you must try to predict your future and be right as much as possible.
I draw from over 30 years of communications experience to offer you a systematic way of making vital decisions about the future… in as painless a way as possible. Start from just 5 minutes every day.
About the Book
Just 5 minutes intense focus on one single decision every day. Marketing Meditations is a practical and straightforward tool to help you make a series of vital decisions about the future of your business. 365 vital decisions in fact. Use the right-hand page of the workbook to write your decisions to help you refer back. Each decision builds on the last, using my respected OPAL Dashboard to move from basic to highly complex questions in a painless progression. By the end of the book, you could have your own ‘strategic marketing plan’ and you could have already begun to implement it.
Once complete, your Marketing Meditations workbook is intended to become your benchmark document so you can refer back to it again and again in the years to come.
Why a Left-Handed Version?
The left-handed version of the workbook is identical in content to the regular version, but the blank pages are on the left side of the spine. With 219 pages in a practical book that is designed for readers to make notes as they go along, left-handed readers will be able to write much more easily in this version. Even the PDF version, as it prints with two A5 pages on a single sheet of A4 paper, means left-handed people won’t be covering the questions as they write their responses.