The Book’s History
Can we predict the future? The answer is usually ‘no’. But if you’re in marketing, running your own business or thinking of starting a business, you must try to predict your future and be right as much as possible.
I draw from over 30 years of communications experience to offer you a systematic way of making vital decisions about the future… in as painless a way as possible. Start from just 5 minutes every day.
About the Book
Don’t start marketing without using this book first!
Based on the respected consultancy programme of the same name, this handy book identifies a vital 50 questions that every business should be able to answer. Based on the author’s OPAL Dashboard, devised from over 30 years in communications, these 50 questions build on one another through five modules: Reflect – Own – Plan – Act – Link. The answers you give build each other cumulatively so that you create for yourself – without too much effort – an effective strategic marketing plan based on a content marketing approach, and tailored expressly to your own business needs. Before the end of the book, you should be more confident, have more clarity of purpose and be able to work more efficiently.
This workbook is purposely designed in A5 format so you can print 2 pages on each side of A4 paper.
If you like this approach and want something with more detail, try my Marketing Meditations book.