Your business communications should be dedicated to building relationships with people, and building your brand values.
How do you do this? With consistent, effective, ongoing communications. These don’t take a big budget but they do take a big commitment from you as the business, and through managing your suppliers and monitoring your audience reactions.
We can help in many ways. First check out our on-boarding and orientation programme: the Marketing MoT Programme. This programme produces your strategic communications plan and we can help you implement it by starting to work together in various flexible ways. We can be as light-touch strategic guidance, or hands-on dedicated executives depending on your needs.
The Marketing MoT Programme
We made the Marketing MoT Programme for businesses of all sizes that want to plan their marketing to improve efficiency, effectiveness and profitability. Consistent, effective communications.
When you’re ready to start leading your communications, contact us to begin your Marketing MoT Programme
Work through the workbooks that you can buy and download, and begin making those changes today! Any one module £145.
Full programme from £725 with ongoing aftercare service packages from £95/month.
REFLECT: Start getting to grips with why you’re marketing. What are you doing now and what do you want and need to do?
- Each Module is £145 including your FREE Marketing MoT Workbook.
- Personal consultation face-to-face or video.
- Up to 2 hours for each module
- 3 follow-up calls
- You control the speed and destination!
Start leading your professional communications today.
OWN: This moves to searching questions about your marketing and digital marketing infrastructure. Take the opportunity to tackle any technical gaps in your knowledge alongside an expert. Start talking to your suppliers with confidence. Make changes immediately that profoundly affect your infrastructure. More confidence. Better value for the money you’ve already spent!
PLAN: Here you move from the present to the future. You move to plan the future communications your business will commit to. This approach relies on your organisation creating material and content on an ongoing basis. So planning it requires a disciplined, documented approach, goals and reviews. Here you can plan your efficiencies from the start.
ACT: This covers all aspects of what you plan to create for your target customers and what channels you will use to communicate with them. Whatever you do must serve business goals.
LINK: This module asks you to decide how you link your business to the outside world. Here you cover all aspects of social media, face-to-face and email marketing. As you see these confusing tasks in context and prioritise your approach, you can start looking forward to doing them consistently and with confidence.
Are you seeking more control over your life and career? It might be that you could do with a touch of organisation and care in the way you present yourself. I can help you navigate through the very un-British art of self-promotion.
By working alongside you to craft your narrative, I help you be smart, strategic and self-sufficient when you portray yourself to the world. I help you begin leading your own personal and professional communications, no matter what channel: digital, personal, online, offline.
When you’re ready to start leading your communications, contact me to begin your Marketing MoT Programme.
Work through the workbooks that you can buy and download, and begin making those changes today!
The Personal Marketing Programme
Marketing Workbook for Freelancers
Workbook for Career Boosters and Switchers
Based on decades of experience in communications, marketing and digital marketing I’ve designed the Personal Marketing Programme to be straightforward and practical. It has 5 stages of 10 questions: 50 questions in total all based on my OPAL Dashboard. OPAL stands for Own-Plan-Act-Link.
- Stage 1 has 10 questions covering the vital areas you need to decide before you do anything else. The other 4 sections cover the main points of my OPAL Dashboard.
- Stage 2 (Own) has 10 questions on your marketing infrastructure.
- Stage 3 (Plan) has 10 questions on organising your future communications.
- Stage 4 (Act) has 10 questions on your content creation and channels.
- Stage 5 (Link) has 10 questions on your digital, non-digital and face-to-face links with your targets.
PDF Version *Immediate Download*
PDF Version *Immediate Download*