If you’re in marketing, or running your own business, you have to make vital decisions about the future. Marketing Meditations is designed to be a tool to help you make your decisions in a smart systematic way.
Just 5 minutes intense focus on one single decision every day. Marketing Meditations is a practical and straightforward tool to help you make a series of vital decisions about the future of your business. 365 vital decisions in fact. Use the right-hand page of the workbook to write your decisions to help you refer back. Each decision builds on the last, using my respected OPAL Dashboard to move from basic to highly complex questions in a painless progression. For each of the 365 questions, there is a short paragraph covering issues to help inform your answer. Usually there is no ‘right’ answer, as the circumstances for each business will be different. By the end of the book, you should have your own ‘strategic marketing plan’ and you should have already begun to implement it.
Once complete, your Marketing Meditations workbook is intended to become your benchmark document so you can refer back to it again and again in the years to come.
This PDF is created in A5 format to enable you to print the left-hand question page and right-hand worksheet page on a single sheet of A4 paper. Fully indexed, you can use it again and again every year.