Don’t start marketing without using this book first!
Based on the respected consultancy programme of the same name, this handy book identifies the vital 50 questions that every business should be able to answer. Based on the author’s OPAL Dashboard, devised from over 30 years in communications, these 50 questions build on one another through five modules: Reflect – Own – Plan – Act – Link. The answers you give build on each other cumulatively so that you create for yourself – without too much effort – an effective strategic marketing plan based on a content marketing approach, and tailored expressly to your own business needs. Before the end of the book, you should be more confident, have more clarity of purpose and be able to work more efficiently.
This workbook is published in a handy slimline A5 format.
If you like this approach and want something with more detail, try my Marketing Meditations book.